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5) Story Telling

Raise venture capital from private equity sources

If you are looking to raise capital for your business venture then take a look at your definition of “private equity”. You may need to broaden it. Wikipedia define it as … “Private equity investments are primarily made by private equity firms, venture capital firms, or angel investors, each with their own set of goals, [...]


Intrigue and Capital Raising

In Oren Klaff’s excellent new book on capital raising called “Pitch Anything” he uses the acronym STRONG to simplify his process. He has used this process year after year in deal after deal with executives from Bear Stearns, Boeing, Disney, Honda, LinkedIn, Texas Instruments and Yamaha. The book also has a generous serving of neuroscience [...]


Raising Capital of $1.5m thru 304 followers worth $4804

In ASSOB’s Raising Capital public seminars we spend a lot of time explaining why Seth Godin’s “Tribes” idea is essential to be implemented in a capital raising endeavour. “Tribes” looks at the development of niche groups which forms “tribes” – with or without you – and in a raising capital context there is value engaging [...]


5 Keys to Successfully Raising Early Stage Capital

Get these 5 Early Stage Capital Raising keys right and the investors will flock. 1) A Great Story When you explain your opportunity to people they should say ‘Wow!, I like that, let me know when you get it moving”. Building an “elevator pitch” is a great discipline as it gets you focussed on building [...]


How you can start now to raise the capital you need

  You can start today! We’ve found that those who have raised capital on the ASSOB Capital Raising Platform (over 200) work hard to score 10 out of 10 on each of the following so that they can raise the capital they require. 1) Develop a convincing and compelling story. When someone asks you what [...]


Easyfood, ASSOB and Jessica Watson

It’s always good when a company that is on ASSOB shares international media attention. Along with lots of other celebrities Paul Grogan, Easyfood Managing Director was interviewed by Channel 10 as Jessica sailed into Sydney Harbour. Congratulations Jessica Watson on becoming youngest person ever to sail solo and unassisted around the world. Well done Easyfood [...]


Capital Raising Workshops

Next week I’ll be presenting three Capital Raising workshops. One each in Sydney, Melbourne and Brisbane. The workshops are called … Seven Steps to a Successful Capital Raising The educational material presented will be based on insights gained from assisting over 200 companies raise equity capital. In the workshop attendees will have a chance to [...]


Adapting Investor Presentations to Funders

In the current climate attracting investors is a very competitive undertaking. But there are things you can do to be more competitive. For every business seeking capital there are lots of others with similar risk profiles and opportunity. It also doesn’t make things easier when many investors tend more to the speculator end of the [...]


Crafting an Elevator Pitch to Entice Investors

In Geoffrey A. Moore’s book “Crossing the Chasm” he gave a method for creating an Elevator Pitch for your business. The idea is that you should be able to explain your product or service in the time it takes to ride up in an elevator. It’s the same story when you are seeking capital. If [...]


Investor language raises more capital

Having investment document after investment document passing across my desk each day gives me a good insight into the ones that talk the right language. Investor Language. Most are full of Product or Company Language. This is the language we have traditionally used when we portray our company or products to the market. You know [...]

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