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Anticipation

Intrigue and Capital Raising

In Oren Klaff's excellent new book on capital raising called "Pitch Anything" he uses the acronym STRONG to simplify his process. He has used this process year after year in deal after deal with executives from Bear Stearns, Boeing, Disney, Honda, LinkedIn, Texas Instruments and Yamaha. The book also has a generous serving of neuroscience [...]

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