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5) Story Telling

Equity funding raises cost more. Usually at least $7k through to $50k depending on how much help you need and the quality of the handholding. Why? Because equity raises have to adhere to fairly specific regulation. There need to be warnings in your documentation and you have to have them checked so they dont misrepresent [...]

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The capital raising seminar presented by Paul Niederer has been updated as a result of recent speaking engagements in Europe to reflect the latest trends in raising seed capital and growth capital. The finding investors seminar being held in Sydney on Wednesday afternoon and Melbourne on Friday afternoon is for start up and growth companies [...]

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Engaging your prospective investors from the time they show interest until they invest is essential for a successful funds raise during a capital raising process One of the main advantages of using a proven capital raising platform is that you can monitor prospective investors progressing along the timeline from "desire" to "outcome". The outcome they [...]

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An article mentioning Kevin Berg Kartaszewicz-Grell from Crowdsourcing.org got me thinking about investors and where they come from. Is there a material difference between campaigns that rely on our 24,000 investor base and campaigns that actively and passionately engage their friends, family, fans and followers. Looking back through recent raises I found two that had [...]

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Patronage and the Road to Equity Crowdfunding Hell

  Here is a typical headline ... Equity Crowdfunding: Potential Disaster Waiting To Happen ... and here is a previous blog article I wrote around this type of headline. The Road to Equity Crowdfunding Hell Through the Rear View Mirror ... but surely motive is also a part of this equation. Lets look at the [...]

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Having run an Equity Funding platform for the past seven years ASSOB has a real feel for the type of platform that will be necessary to manage equity based crowdfunding. At the lowest common denominator Crowd-funding platforms enable anonymous persons to appear as legitimate entrepreneuers wanting your hard earned cash for investment in their "start-up": [...]

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ASSOB's Capital Raising Platform has recently passed $120 million in funds raised. It has looked back on the past 5 years to see what the stats tell.While several companies have gone from ASSOB to stock exchanges like the ASX and others have exited through trade sales it is interesting to see what the stats tell [...]

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Capital Raising event in Melbourne Great Success

A capital raising event held by ASSOB in Melbourne this week was a great success. There is a good article about the event in the Business Spectator. Thanks to Bob Gottliebsen. The main message from ASSOB's CEO Paul Niederer was that when you invest via the ASSOB Capital Raising Platform 100% of the funds raised [...]

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Capital Raising while listed on a Stock Exchange

Capital Raising does take place while a company is listed on a Stock Exchange but it usually handled by Investment Banking firms and Stockbrokers. The Stock Exchange is not directly involved in the process but will allow the trading of the newly issued shares once the offering has closed. Funds are raised as: Primary offering. [...]

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Did you realise the majority of funds invested by individuals or your super fund don't actually create jobs or foster innovation? Reason being is that the majority of investors buy shares from individuals in preference to investing funds directly into the actual entity. Why the preference? Most people prefer to buy and sell shares on [...]

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