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4) Story Building

Engaging your prospective investors from the time they show interest until they invest is essential for a successful funds raise during a capital raising process One of the main advantages of using a proven capital raising platform is that you can monitor prospective investors progressing along the timeline from "desire" to "outcome". The outcome they [...]

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An article mentioning Kevin Berg Kartaszewicz-Grell from Crowdsourcing.org got me thinking about investors and where they come from. Is there a material difference between campaigns that rely on our 24,000 investor base and campaigns that actively and passionately engage their friends, family, fans and followers. Looking back through recent raises I found two that had [...]

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Crowdfunding and the Art of Asking

Is what you are crowdfunding your art or your shame? Many people raising funds for their business get the feeling that approaching or attracting friends, family, fans and followers is a bit like asking them to consider a multi-level marketing opportunity. In the video below Amanda Palmer (chillingly) differentiates between the two and explains why [...]

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ASSOB's Capital Raising Platform has recently passed $120 million in funds raised. It has looked back on the past 5 years to see what the stats tell.While several companies have gone from ASSOB to stock exchanges like the ASX and others have exited through trade sales it is interesting to see what the stats tell [...]

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Intrigue and Capital Raising

In Oren Klaff's excellent new book on capital raising called "Pitch Anything" he uses the acronym STRONG to simplify his process. He has used this process year after year in deal after deal with executives from Bear Stearns, Boeing, Disney, Honda, LinkedIn, Texas Instruments and Yamaha. The book also has a generous serving of neuroscience [...]

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Raising Capital of $1.5m thru 304 followers worth $4804

In ASSOB's Raising Capital public seminars we spend a lot of time explaining why Seth Godin's "Tribes" idea is essential to be implemented in a capital raising endeavour. "Tribes" looks at the development of niche groups which forms "tribes" – with or without you – and in a raising capital context there is value engaging [...]

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5 Keys to Successfully Raising Early Stage Capital

Get these 5 Early Stage Capital Raising keys right and the investors will flock. 1) A Great Story When you explain your opportunity to people they should say 'Wow!, I like that, let me know when you get it moving". Building an "elevator pitch" is a great discipline as it gets you focussed on building [...]

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How you can start now to raise the capital you need

  You can start today! We've found that those who have raised capital on the ASSOB Capital Raising Platform (over 200) work hard to score 10 out of 10 on each of the following so that they can raise the capital they require. 1) Develop a convincing and compelling story. When someone asks you what [...]

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Private Equity and the GFC, something good

Private equity and early stage investing are travelling better since the GFC. Couple of reasons, amongst others ... Valuations in non-internet businesses have come down considerably post GFC. When the market is buoyant valuations based on owners expectations tend to have more hype in them. With investors being more discerning the downturn has made it [...]

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Before we get into lighter and faster early stage venture capital some career advice. When my Dad gave me career advice he said ... this is what you do: Get an Accounting Degree Join a Public Company Work your way up to Managing Director Be rewarded with a job for life, a Jaguar car and [...]

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