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Venture Capital

Raising Capital of $1.5m thru 304 followers worth $4804

In ASSOB’s Raising Capital public seminars we spend a lot of time explaining why Seth Godin’s “Tribes” idea is essential to be implemented in a capital raising endeavour. “Tribes” looks at the development of niche groups which forms “tribes” – with or without you – and in a raising capital context there is value engaging [...]


Sales statistics have shown us that: 1% of sales are made on the first contact. 2% of sales are made on the second contact. 5% of sales are made on the third contact. 12% of sales are made on the fourth contact. 80% of sales are made on the fifth contact (or above). So why [...]


Before we get into lighter and faster early stage venture capital some career advice. When my Dad gave me career advice he said … this is what you do: Get an Accounting Degree Join a Public Company Work your way up to Managing Director Be rewarded with a job for life, a Jaguar car and [...]


Entrepreneurs – Made or Born?

Good research from Vivek Wadhwa (an entrepreneur turned academic). Most though were still Capital Underdogs when they began! “We found that 52% of the successful entrepreneurs were the first in their immediate families to start a business — just like Bill Gates, Jeff Bezos, Larry Page, Sergei Brin, and Russell Simmons (Def Jam founder). Their [...]


Using Social Proof to Raise Capital

At last I’ve found a positive video that witnesses the powerful principle “Social Proof” in action. We use Social Proof extensively in the operation of the ASSOB Capital Raising Platform. Watch this video and think about capital raising as you are watching it. Picture the entrepreneur out there first, eager to get others on board. [...]

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Preshafoods is no longer capital raising so I can tell you a little about it. A good start is to watch the ABC TV Inside Business show. At the top of the article is the ‘Play video’ button. In this interview Andrew Gibb, Managing Director of Preshafood advises the rational behind listing on ASSOB. The [...]