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3) Discovering Information

Raising Capital of $1.5m thru 304 followers worth $4804

In ASSOB’s Raising Capital public seminars we spend a lot of time explaining why Seth Godin’s “Tribes” idea is essential to be implemented in a capital raising endeavour. “Tribes” looks at the development of niche groups which forms “tribes” – with or without you – and in a raising capital context there is value engaging [...]

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Sales statistics have shown us that: 1% of sales are made on the first contact. 2% of sales are made on the second contact. 5% of sales are made on the third contact. 12% of sales are made on the fourth contact. 80% of sales are made on the fifth contact (or above). So why [...]

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5 Keys to Successfully Raising Early Stage Capital

Get these 5 Early Stage Capital Raising keys right and the investors will flock. 1) A Great Story When you explain your opportunity to people they should say ‘Wow!, I like that, let me know when you get it moving”. Building an “elevator pitch” is a great discipline as it gets you focussed on building [...]

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An article by Sahil Merchant of Mag Nation fame got me thinking about Mark McCormick. Mark McCormick was the founder and chairman of International Management Group, now IMG, an international management organization that handles the commercial affairs for sports figures and celebrities such as Björn Borg, Chris Evert, Pete Sampras, Michael Schumacher, Charles Barkley, Kate [...]

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How you can start now to raise the capital you need

  You can start today! We’ve found that those who have raised capital on the ASSOB Capital Raising Platform (over 200) work hard to score 10 out of 10 on each of the following so that they can raise the capital they require. 1) Develop a convincing and compelling story. When someone asks you what [...]

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Before we get into lighter and faster early stage venture capital some career advice. When my Dad gave me career advice he said … this is what you do: Get an Accounting Degree Join a Public Company Work your way up to Managing Director Be rewarded with a job for life, a Jaguar car and [...]

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Ethical Investment and Small Business Investing

This week I shared the stage with the Green Leader Bob Brown at the 10th Australian Sustainability Awards. Ethical Investment was why everyone was there apart from the excellent menu which featured organically grown fare. Paddy Manning a journalist with the Sydney Morning Herald reported well on it, picking up on my phrase “It takes [...]

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Investor language raises more capital

Having investment document after investment document passing across my desk each day gives me a good insight into the ones that talk the right language. Investor Language. Most are full of Product or Company Language. This is the language we have traditionally used when we portray our company or products to the market. You know [...]

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Entrepreneurs – Made or Born?

Good research from Vivek Wadhwa (an entrepreneur turned academic). Most though were still Capital Underdogs when they began! “We found that 52% of the successful entrepreneurs were the first in their immediate families to start a business — just like Bill Gates, Jeff Bezos, Larry Page, Sergei Brin, and Russell Simmons (Def Jam founder). Their [...]

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Using Social Proof to Raise Capital

At last I’ve found a positive video that witnesses the powerful principle “Social Proof” in action. We use Social Proof extensively in the operation of the ASSOB Capital Raising Platform. Watch this video and think about capital raising as you are watching it. Picture the entrepreneur out there first, eager to get others on board. [...]

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