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Family & Fans

Equity funding raises cost more. Usually at least $7k through to $50k depending on how much help you need and the quality of the handholding. Why? Because equity raises have to adhere to fairly specific regulation. There need to be warnings in your documentation and you have to have them checked so they dont misrepresent [...]

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The Zach Braff crowdfunding video below is valuable if you are thinking of raising funds. Zach Braff explains that successfully raising funds is a journey that often started long ago and is a result of regularly communicating with the people that choose to share your journey. Accumulating one million twitter fans doesn\'t happen overnight. Neither [...]

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An article mentioning Kevin Berg Kartaszewicz-Grell from Crowdsourcing.org got me thinking about investors and where they come from. Is there a material difference between campaigns that rely on our 24,000 investor base and campaigns that actively and passionately engage their friends, family, fans and followers. Looking back through recent raises I found two that had [...]

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Crowdfunding and the Art of Asking

Is what you are crowdfunding your art or your shame? Many people raising funds for their business get the feeling that approaching or attracting friends, family, fans and followers is a bit like asking them to consider a multi-level marketing opportunity. In the video below Amanda Palmer (chillingly) differentiates between the two and explains why [...]

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Patronage and the Road to Equity Crowdfunding Hell

  Here is a typical headline ... Equity Crowdfunding: Potential Disaster Waiting To Happen ... and here is a previous blog article I wrote around this type of headline. The Road to Equity Crowdfunding Hell Through the Rear View Mirror ... but surely motive is also a part of this equation. Lets look at the [...]

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Having run an Equity Funding platform for the past seven years ASSOB has a real feel for the type of platform that will be necessary to manage equity based crowdfunding. At the lowest common denominator Crowd-funding platforms enable anonymous persons to appear as legitimate entrepreneuers wanting your hard earned cash for investment in their "start-up": [...]

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Sales statistics have shown us that: 1% of sales are made on the first contact. 2% of sales are made on the second contact. 5% of sales are made on the third contact. 12% of sales are made on the fourth contact. 80% of sales are made on the fifth contact (or above). So why [...]

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5 Keys to Successfully Raising Early Stage Capital

Get these 5 Early Stage Capital Raising keys right and the investors will flock. 1) A Great Story When you explain your opportunity to people they should say 'Wow!, I like that, let me know when you get it moving". Building an "elevator pitch" is a great discipline as it gets you focussed on building [...]

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An article by Sahil Merchant of Mag Nation fame got me thinking about Mark McCormick. Mark McCormick was the founder and chairman of International Management Group, now IMG, an international management organization that handles the commercial affairs for sports figures and celebrities such as Björn Borg, Chris Evert, Pete Sampras, Michael Schumacher, Charles Barkley, Kate [...]

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How you can start now to raise the capital you need

  You can start today! We've found that those who have raised capital on the ASSOB Capital Raising Platform (over 200) work hard to score 10 out of 10 on each of the following so that they can raise the capital they require. 1) Develop a convincing and compelling story. When someone asks you what [...]

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