English: Zach Braff at the 2010 Toronto Intern...

The Zach Braff crowdfunding video below is valuable if  you are thinking of raising funds.

Zach Braff explains that successfully raising funds is a journey that often started long ago and is a result of regularly communicating with the people that choose to share your journey. Accumulating one million twitter [click to continue…]

Capital Raising. Finding Prospective Investors and Engaging them

April 14, 2013

The capital raising seminar presented by Paul Niederer has been updated as a result of recent speaking engagements in Europe to reflect the latest trends in raising seed capital and growth capital. The finding investors seminar being held in Sydney on Wednesday afternoon and Melbourne on Friday afternoon is for start up

Read the full article →

Engaging Investors Over Time is Essential for a Successful Funds Raise

March 11, 2013

Engaging your prospective investors from the time they show interest until they invest  is essential for a successful funds raise during a capital raising process One of the main advantages of using a proven capital raising platform is that you can monitor prospective investors progressing along the timeline from “desire” to “outcome”. The outcome

Read the full article →

Raising investment from both the emotional and the rational investor

March 6, 2013

An article mentioning Kevin Berg Kartaszewicz-Grell from Crowdsourcing.org got me thinking about investors and where they come from. Is there a material difference between campaigns that rely on our 24,000 investor base and campaigns that actively and passionately engage their friends, family, fans and followers. Looking back through recent raises I found two that had

Read the full article →

Crowdfunding and the Art of Asking

March 5, 2013

Is what you are crowdfunding your art or your shame? Many people raising funds for their business get the feeling that approaching or attracting friends, family, fans and followers is a bit like asking them to consider a multi-level marketing opportunity. In the video below Amanda Palmer (chillingly) differentiates between the

Read the full article →

Patronage and the Road to Equity Crowdfunding Hell

October 31, 2012

  Here is a typical headline … Equity Crowdfunding: Potential Disaster Waiting To Happen … and here is a previous blog article I wrote around this type of headline. The Road to Equity Crowdfunding Hell Through the Rear View Mirror … but surely motive is also a

Read the full article →

Hope and Crowdfunding Timelines

October 13, 2012

Hope is the emotional state which promotes the belief in a positive outcome related to events and circumstances in one’s life.  Wikipedia  When people send in money to a Crowdfunding campaign, be it $80 or $30,000 “hope” is in play They hope that the $80 they pay for a

Read the full article →

ASSOB Funding Portal features in Crowdfunding Industry Research.

May 16, 2012

ASSOB‘s Funding Portal features in Equity Crowdfunding Industry Research project announced in Forbes Magazine.  Carl Esposti and Sr. Analyst Gerrit Ahlers among other things has the following to say about the ASSOB process and track record. To find out how it would work we need to look in places where

Read the full article →

The Road to Equity Crowdfunding Hell Through the Rear View Mirror

April 27, 2012

Having run an Equity Funding platform for the past seven years ASSOB has a real feel for the type of platform that will be necessary to manage equity based crowdfunding. At the lowest common denominator Crowd-funding platforms enable anonymous persons to appear as legitimate entrepreneuers wanting your hard earned cash

Read the full article →

ASSOB stats show Capital Raising Platforms strength with investors

April 7, 2012

ASSOB’s Capital Raising Platform has recently passed $120 million in funds raised. It has looked back on the past 5 years to see what the stats tell.While several companies have gone from ASSOB to stock exchanges like the ASX and others have exited through trade sales it is interesting to

Read the full article →