Easyfood, ASSOB and Jessica Watson

by Paul Niederer on May 16, 2010

It’s always good when a company that is on the ASSOB Capital Raising Platform shares international media attention. Along with lots of other celebrities Paul Grogan, Easyfood Managing Director was interviewed by Channel 10 as Jessica sailed into Sydney Harbour. Congratulations Jessica Watson on becoming youngest person ever to sail solo and unassisted around the world. Well done Easyfood on [click to continue…]

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Speaking at Eco Innovation Forum 2010

May 15, 2010

Next week on Tuesday I’ll be speaking at the Eco Innovation Forum. “Australian Small Scale Offerings Board – A Capital Underdog’s Guide to Raising Capital, [...]

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Capital Raising Workshops

May 15, 2010

Next week I’ll be presenting three Capital Raising workshops. One each in Sydney, Melbourne and Brisbane. The workshops are called … Seven Steps to a Successful Capital Raising

The educational material presented will be based on insights gained from assisting over 200 companies raise equity capital. [...]

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Are you Investor Ready?

May 2, 2010

Are you Investor Ready? You could answer, well it depends on who is investing! However there are some basic guidelines that can assist you in checking how investor ready you are. An investor needs to be [...]

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Selecting a Board of Directors for Fundraising

April 13, 2010

When an entrepreneur is raising capital for their business venture their belief is often so high they see no need for outside guidance, but they would like the funding. Richard Leider in a Fast Company Article floated the idea

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Adapting Investor Presentations to Funders

March 21, 2010

In the current climate attracting investors is a very competitive undertaking. But there are things you can do to be more competitive. For every business seeking capital there are lots of others with similar

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Construct an Avatar for your Niche Investor

March 20, 2010

If your seeking investment and your investment opportunity is in an attractive niche then building an avatar may increases your chances of receiving venture funding. Couple of definitions first

Attractive niche? One that has

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Crafting an Elevator Pitch to Entice Investors

March 12, 2010

In Geoffrey A. Moore’s book “Crossing the Chasm” he gave a method for creating an Elevator Pitch for your business. The idea is that you should be able to explain your product or service in the time

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Investor language raises more capital

March 9, 2010

Having investment document after investment document passing across my desk each day gives me a good insight into the ones that talk the right language. Investor Language. Most are full of Product or Company Language. This is the language we have traditionally used when we [...]

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Entrepreneurs – Made or Born?

February 28, 2010

Good research from Vivek Wadhwa (an entrepreneur turned academic). Most though were still Capital Underdogs when they began! “We found that 52% of the successful entrepreneurs were the first in their immediate families to start a

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